Apple has been providing more services to its Windows PCs customers than any other company, according to a study by Forrester Research. The study found that Apple is the top provider of software and services for Windows PCs, with a market share of almost 50 percent. This dominance is likely due to the company’s strong relationships with major PC manufacturers and its ability to offer high-quality software and services at an affordable price. Apple also offers a wide range of support options, making it easy for customers to get help with their computers. The study also found that Apple’s relationship with Microsoft is not as strong as it once was. Microsoft still dominates the market for software and services for Windows PCs, but Apple has taken advantage of Microsoft’s weaknesses in the past. Forrester Research expects that this will continue in the future, as Microsoft continues to focus on developing its own products and SERVICES instead of collaborating with other companies.
Apple has many services under its umbrella, but most of them don’t work well (or at all) with non-Apple devices. That has gradually started to change over the past few years, and now more of them are coming to Windows PCs.
Microsoft revealed during today’s Surface event, where the company showed off new tablets, laptops, and all-in-one PCs, that Windows PCs will soon have marginally better integration with Apple products and services. Microsoft highlighted that iCloud Photos will be accessible through the Photos app in Windows 11, giving you quick access to photos from your iPhone on your PC — much like you can already do with the Phone Link app and Android devices. You can already access iCloud photos through iCloud.com, and the Windows client syncs them with the File Explorer, but the new integration is a bit cleaner.
Microsoft said in a blog post, “just install the iCloud for Windows app from the Microsoft Store and choose to sync your iCloud Photos. Available to Windows Insiders beginning today, this experience will become available to all customers on Windows 11 in November.”
The company also confirmed that applications for Apple TV app and Apple Music are coming to Windows sometime in 2023, with preview versions arriving on the Microsoft Store before the end of 2022. Much like the iCloud integration, those services are technically already available on Windows — Music and TV both have web apps, and Music is also accessible through the barely-functional iTunes for Windows app. Still, the dedicated apps could look and work much better than the current options.
Source: Windows Blog
