YouTube is introducing an intro sound like Netflix, which will play when users first sign in or start watching a video. The sound, called “Bing Crosby,” is meant to evoke nostalgia and make users feel like they’re in a movie theater. YouTube says the sound will be played on all videos, not just those from major studios. ..
YouTube has announced that now, when you tune into a video from the TV app, you’ll now see a three-second clip with a sound. According to Google, it lets you “know that something’s about to pop up on YouTube” as soon as you hear it.
The company went all-in with this sound, enlisting the help of an audio studio called Antfood to make a sound that’s “human, connected, expressive, and story-driven.” If you want to see if those feelings are accurately captured by the sound, you can check it out on your TV now. You might have even already heard it, as YouTube says the rollout process is ongoing on TVs even before the announcement.
There is also a new start-up animation that’s accompanying the sound. Similar to how Netflix gives you an animation with its N logo, YouTube also gets its own animation to join this new chime.
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This sound is currently becoming available on TVs, with Google saying that it will be rolling out on more places over the next weeks and months.
Source: YouTube Blog Via: The Verge
